01
Taste
AI and the future of design taste
/ BABCO®· Press & Media
Press.
BABCO® is an AI-native brand and design partner for venture-backed companies building toward category-defining presence. Founded by Olivia Batraski, BABCO helps founders make the outside world understand the company as clearly as they do.
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A company can be early. It should not read small.
01 / 06
Fast facts
What
AI-native brand and design partner for venture-backed companies
Founder
Olivia Batraski · formerly Airbnb
Disciplines
Brand strategy, narrative, websites, decks, founder signal, LLM brand guides
Select clients
Nixtla · Subframe · Inkeep · Yuzu Health · Gitar
Podcast
Building Iconic, hosted by Olivia Batraski
Web
babco.co
About BABCO®
BABCO® works with venture-backed founders at the moments when the company needs to become clearer to the outside world: fundraising, launch, hiring, customer growth, product expansion, and category formation.
The studio works across brand strategy, narrative, websites, pitch decks, product moments, founder signal, LLM brand guides, and AI-enabled creative systems.
BABCO’s belief is simple:
A company can be early. It should not read small.
The product may already be strong. The market may not yet understand it. BABCO helps close that gap.
What BABCO does
BABCO helps founders sharpen what they want to be known for, then make that unmistakable across the surfaces that matter most.
Brand strategy
Positioning, narrative, category clarity, and company story.
Websites and launch surfaces
Marketing sites, launch pages, product pages, and conversion-focused storytelling.
Pitch decks and investor narrative
Fundraising story, visual hierarchy, and investor-facing clarity.
Founder signal
Public presence, POV, social strategy, and founder-led category authority.
Product brand moments
The moments inside the product where trust, clarity, education, and brand expression matter.
LLM brand guides
Brand systems built for teams using AI in their workflow.
Selected clients
BABCO works with founders and teams building in AI, infrastructure, healthcare, developer tools, fintech, quantum, design, and venture-backed software. Selected companies include:
Timeline
2020
01BABCO is founded
BABCO begins as a digital design agency in California, built around brand, interface, product design, and creative execution for ambitious companies. The studio would later sharpen around a clear thesis: as execution gets cheaper, direction becomes the moat.
Company information01 / 09
The Iconic Index
BABCO is developing the Iconic Index, a proprietary diagnostic for how clearly a company’s story, brand, product presence, founder signal, and category position are working together as it scales.
The Iconic Index helps identify where a company is already strong, where clarity is leaking, and which brand and design moves create the most immediate lift.
The score is not the point. Knowing where to focus is.
Founder · Olivia Batraski
Olivia Batraski is the founder of BABCO®, an AI-native brand and design partner for venture-backed startups.
After nearly a decade at Airbnb, where her background spanned brand, interface, and product design, Olivia founded BABCO to help early-stage companies become more legible, trusted, and category-defining as they scale.
Olivia works at the intersection of brand strategy, design taste, founder signal, product expression, and AI-enabled creative systems. Her current work explores how AI changes the value of design, why the next creative moat is proprietary thinking, and how founders build companies that become remembered.
She is also the host of Building Iconic, a podcast on brand, distinctiveness, founder signal, and category ownership.
Olivia can speak to
Copy-ready boilerplate
Short. BABCO® is an AI-native brand and design partner for venture-backed startups. Founded by former Airbnb designer Olivia Batraski, BABCO helps founders sharpen what they want to be known for and make it clear across deck, website, narrative, product moments, founder signal, and brand systems.
Long. BABCO® is an AI-native brand and design partner for venture-backed companies building toward category-defining presence. Founded by former Airbnb designer Olivia Batraski, the studio helps founders make the outside world understand the company as clearly as they do. BABCO works across brand strategy, narrative, websites, pitch decks, product moments, founder signal, LLM brand guides, and AI-enabled creative systems. Its work is built for companies moving from early traction to scale, where the product may already be strong, but the company’s story, design, and public presence need to become more coherent. BABCO’s belief is simple: a company can be early, but it should not read small.
Brand assets
Approved brand assets are available on request.
- —BABCO® wordmark and logo
- —Founder headshot
- —Founder bio
- —Building Iconic podcast artwork
- —Client proof deck, available on request
For media inquiries, interviews, commentary, founder features, or brand assets.
sherry@babco.co →Press contact · BABCO®