What BABCO does
We work with venture-backed startups to provide end-to-end design support. End-to-end means everything from naming and positioning to product design, with the brand keeping pace with the company from first launch to the next raise.
We embed as your strategic marketing partner: a fractional CMO plus an execution team that scales up and down as you need, without the full-time hires.
Deliverables
What it moves
Sales cycle length, win rate against the competitors you get compared to, and who shows up inbound.
Deliverables
What it moves
Pricing power, enterprise close rate, and how easily you recruit.
Deliverables
What it moves
Conversion on traffic you already have, demo requests, cost per qualified lead.
Deliverables
What it moves
Activation, onboarding completion, trial-to-paid, churn.
Deliverables
What it moves
Launch-week pipeline, campaign cost per acquisition, and the terms you raise on.
Deliverables
What it moves
Pipeline from events, how fast sales gets what it asks for, and what people keep after the conference.
Deliverables
What it moves
Share of voice in your category, inbound from social, and who writes about you.
Deliverables
What it moves
Inbound from people worth talking to, recruiting, investor warmth.
Deliverables
What it moves
Whether you show up when a buyer asks a model, and what it says when you do.
The moments teams call BABCO.
Product's built, the date is set, but there's no identity, no site, no story. BABCO builds the brand fast, so they land the moment instead of the full agency timeline.
Strong product, clear differentiation, but they've outgrown the brand they started with. It no longer reflects where the company actually is. BABCO rebuilds it to match the traction.
Preparing for another round, but the deck is rough and the story isn't landing. Investors are asking questions the materials can't answer. BABCO builds a venture deck and narrative that reflect who they are and where they're going, polished enough to get to the next round.
The product resonates with engineers. The CIO, the health plan exec, the enterprise buyer doesn't feel it. BABCO translates the value into a story that lands with whoever signs the check.
Enterprise. Health systems. Institutional buyers. The messaging and category positioning still read early-stage. BABCO updates both to open the right doors.
Budget now, but no design team yet. One person in marketing, focused on too many things. BABCO comes in as the embedded partner so the brand catches up to the business.
Sales needs decks. Conferences need booths and collateral. Social needs a steady feed. The work is piling up faster than one person can ship it. BABCO plugs in as the extra hands, so marketing keeps pace with the traction.
People show up. Then they drop off. The product is right. The messaging isn't. BABCO finds where they're losing people and rebuilds from the ICP out.
They kill it in rooms, on podcasts, in demos. None of it shows up on the site. BABCO closes the gap.
“Three years ago, people used to ask 'are you real?' Today we're signing companies like Amazon. We look to Olivia and her team as the experts. You're BABCO. You're the badass bitches.”
Badass women who build it.
“We believe brand is functional. It should make it easier to win customers, raise capital, recruit talent, and become the company the market remembers.”
Olivia Batraski
Founder and CEO
“A brand shouldn’t just be polished. It should have personality. It should be memorable.”
Alice Soulard
Head of Brand
“Anyone can fill a calendar. The craft is sounding like you. Every post, every platform, every week.”
Dakota DiSanto
Social Media Lead
“People remember how a brand made them feel, not what it said. Video is how you make them feel it, in seconds.”
Daria Nevezhyna
Principal Motion Artist
Selective by design.
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