/ How to work with BABCO®

Services.

/ The thesis

Brand isn't decoration. It's the translation layer between what the founder sees and what the market understands.

— Olivia Batraski · Founder, BABCO^®

Why BABCO

Built on the principles that define iconic companies.

BABCO works with founders the way they actually scale — with a clear point of view, a proprietary diagnostic for category coherence, and a creative operating model built for the era of AI.

The three shapes

Fractional
CMO

Senior brand + marketing leadership in the room.

Olivia at the leadership table
Category position + narrative
Content + demand gen strategy
Founder signal direction

Select

Fractional
design + eng team

Senior execution capacity, scaled to your roadmap.

Embedded senior bench
Design, brand, motion, engineering
Content + demand gen execution
Iconic Index tracking

Select

Fractional
CMO + team

Strategy and execution, one partnership.

Olivia as fractional partner
Full embedded senior team
Founder signal program
Content + demand gen end-to-end

Select

Choose by stageBuilt for where you are

Pick the partnership built for where you are.

What clients say

Trusted by founders who care about brand.

“Three years ago, people used to ask 'are you real?' Today we're signing companies like Amazon. We look to Olivia and her team as the experts. You're BABCO. You're the badass bitches.”

Sean ColrickCEO, OneHealth Plus

Past work

Selective by design.

BABCO works with a small number of partners at a time.

Reach out

Why BABCO

Built on the principles that define iconic companies.

BABCO works with founders the way they actually scale — with a clear point of view, a proprietary diagnostic for category coherence, and a creative operating model built for the era of AI.

The three shapes